CDO

TODAY, EVERY BUSINESS NEEDS A CHIEF DIGITAL OFFICER  – CDO
 
We offer flexible digital services that include a fractional CDO – Chief Digital Officer. Every business is unique and our model makes expert digital leadership available for businesses of all sizes.

Our clients range from angel-funded start-ups to family-owned businesses with long histories as well as public companies. We are strategic business partners who help CEOs and their management teams formulate and implement digital strategies.

Today, the digital revolution impacts all business functions and all industries regardless of company size.

All businesses may benefit from having a comprehensive digital strategy with a well-defined and carefully paced implementation plan and budget.

The digital revolution impacts how we:

  •     market
  •     sell
  •     service and retain customers
  •     analyze return on investment
  •     analyze process results
  •     manage Information Systems
  •     manage finances
  •     recruit new employees

With today’s fast changing Internet technologies, it is a challenge to decide how much to budget for new digital initiatives, how to allocate resources among them, and how to know what works.

The cost of technologies is constantly decreasing; however, it is a considerable challenge to decide if this is the right time to leverage them. There is risk in ‘jumping’ too soon, and there is risk of missed opportunities when our technology lags the competition.

What is the difference between an IT executive and a CDO?

CDO services are focused on the overall impact of the digital revolution on business strategy, whereas IT executives may be focused on the day-to-day running of information technology departments. A CDO has multidisciplinary executive experience spanning sales, marketing, PR, customer service, and analytics, and concentrates on how to leverage the relevant technologies to drive strategic growth and profitability.

EVERY BUSINESS IS UNIQUE
TODAY, EVERY BUSINESS NEEDS ANALYTICS STRATEGY

If you want to make your business more profitable, here are the most common ways:

  •         Increase the number of new customers
  •         Sell more to existing customers
  •         Streamline operations

In reality, the right combination of the above does the trick. The right combination depends on the type of business, stage of business maturity, competitive conditions, and capital, among others.

Regardless of the combination of the options chosen, one will not increase profits substantially without collecting, analyzing, and reporting more data. Until recently, it has been very expensive and time-consuming to track most activities at a detailed level. Not anymore. The new software packages collect a lot of data automatically and make it easier for analysis and reporting. Thus, increasing profitability has become much easier.

We assist companies with comprehensive strategies regarding the analysis of business performance including but not limited to marketing, sales, customer service|fulfillment, call centers, and financials.
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